Although he was hired as a financial analyst after completing his business degree, David Ong's first...

 

 

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Although he was hired as a financial analyst after completing his business degree, David Ong's first assignment at Wang Systems was with the firm's marketing department. Historically, the major focus of David's sales effort was on demonstrating the technological superiority of the firm's product line. However, many of Wang's traditional customers have embarked on cost-cutting programs in recent years, and as a result, Wang's marketing director asked David's boss, the Chief Financial Officer, to lend David to marketing to help them develop some analytical procedures for the sales force to use that will demonstrate the financial benefits of buying Wang's products. Page 7 of 8 Wang Systems manufactures fluid control systems that are used in a wide variety of applications, including sewage treatment systems, petroleum refining, and pipeline transmission. The complete systems include sophisticated pumps, sensors, and control units that continuously monitor the flow rate and the pressure along a line, and automatically adjust the pump to meet preset pressure specifications. Most of Wang's systems are made up of standard components, and most complete systems are priced from $50,000 to $100,000. Because of the highly technical nature of the products, the majority of Wang's sales force have backgrounds in engineering. As he began to think about his assignment, David quickly came to the conclusion that the best way to sell a system to a cost-conscious customer would be to conduct a capital budgeting analysis which would demonstrate the system's cost effectiveness. Further, he concluded that the best way to begin was with an analysis for one of Wang's actual customers. From discussions with the firm's sales people, David decided that a proposed sale to Selangor River Council (SRC) was perfect to use as an illustration. SRC is considering the purchase of one of Wang's standard fluid control systems which costs $80,000 including taxes and delivery. It would cost SRC another $5,000 to install the equipment, and this expense would be added to the invoice price of the equipment to determine the depreciable basis of the system. For taxation purposes the system can be depreciated over 6 years, using the following schedule, but has an economic life of 8 years and it will be used for that period. After 8 years, the system will probably be obsolete, so it will have a zero salvage value at that time. Current depreciation allowances are: Year 1: 20% Year 2: 32% Year 3: 19% Year 4: 12% Year 5: 11% Year 6: 6% This system would replace a control system which has been used for about 20 years and which has been fully depreciated. The costs for removing the current system are about equal to its scrap value, so its current net market value is zero. The advantages of the new system are that (1) it would be more energy efficient, (ii) it would reduce waste, because the chemical processes could be more carefully controlled, and (ii) it would require less human monitoring and maintenance. In total, the new system would save SRC $25,000 annually in before-tax operating costs. For capital budgeting, SRC uses a 10% cost of capital, and the applicable tax rate is 40%. Mary Seong, Wang's marketing manager, gave David a free hand in structuring the analysis. Now put yourself in David's position and develop a capital budgeting analysis for the fluid control systems. As you go through the analysis, keep in mind that the purpose of the analysis is to help Wang's sales representatives sell equipment to other nonfinancial people, so the analysis must be as clear as possible, yet technically correct. In other words, the analysis must not only be right, it must also be understandable to decision makers, and the presenter - David, in this case - must be able to answer all questions, ranging from the performance characteristics of the equipment to the assumptions underlying the capital budgeting decision criteria. Required: (A) Identify the relevant cash flows for the project? What is the project's net present value (NPV)? Explain the economic rationale behind the NPV. Could the NPV of this particular project be different for SRC than for one of Wang's other potential customers? Explain. (B) Calculate the proposed project's internal rate of return (IRR). Explain the rationale for using the IRR to evaluate capital investment projects. Could the IRR for this project be different for SRC than for another customer? Explain. (C) Suppose one of SRC executives uses the payback method as a primary capital budgeting decision tool and wants some payback information. a. What is the project's payback period? b. What is the rationale behind the use of payback period as a project evaluation tool? c. What deficiencies does payback have as a capital budgeting decision method? d. Does payback provide any useful information regarding capital budgeting decisions? Although he was hired as a financial analyst after completing his business degree, David Ong's first assignment at Wang Systems was with the firm's marketing department. Historically, the major focus of David's sales effort was on demonstrating the technological superiority of the firm's product line. However, many of Wang's traditional customers have embarked on cost-cutting programs in recent years, and as a result, Wang's marketing director asked David's boss, the Chief Financial Officer, to lend David to marketing to help them develop some analytical procedures for the sales force to use that will demonstrate the financial benefits of buying Wang's products. Page 7 of 8 Wang Systems manufactures fluid control systems that are used in a wide variety of applications, including sewage treatment systems, petroleum refining, and pipeline transmission. The complete systems include sophisticated pumps, sensors, and control units that continuously monitor the flow rate and the pressure along a line, and automatically adjust the pump to meet preset pressure specifications. Most of Wang's systems are made up of standard components, and most complete systems are priced from $50,000 to $100,000. Because of the highly technical nature of the products, the majority of Wang's sales force have backgrounds in engineering. As he began to think about his assignment, David quickly came to the conclusion that the best way to sell a system to a cost-conscious customer would be to conduct a capital budgeting analysis which would demonstrate the system's cost effectiveness. Further, he concluded that the best way to begin was with an analysis for one of Wang's actual customers. From discussions with the firm's sales people, David decided that a proposed sale to Selangor River Council (SRC) was perfect to use as an illustration. SRC is considering the purchase of one of Wang's standard fluid control systems which costs $80,000 including taxes and delivery. It would cost SRC another $5,000 to install the equipment, and this expense would be added to the invoice price of the equipment to determine the depreciable basis of the system. For taxation purposes the system can be depreciated over 6 years, using the following schedule, but has an economic life of 8 years and it will be used for that period. After 8 years, the system will probably be obsolete, so it will have a zero salvage value at that time. Current depreciation allowances are: Year 1: 20% Year 2: 32% Year 3: 19% Year 4: 12% Year 5: 11% Year 6: 6% This system would replace a control system which has been used for about 20 years and which has been fully depreciated. The costs for removing the current system are about equal to its scrap value, so its current net market value is zero. The advantages of the new system are that (1) it would be more energy efficient, (ii) it would reduce waste, because the chemical processes could be more carefully controlled, and (ii) it would require less human monitoring and maintenance. In total, the new system would save SRC $25,000 annually in before-tax operating costs. For capital budgeting, SRC uses a 10% cost of capital, and the applicable tax rate is 40%. Mary Seong, Wang's marketing manager, gave David a free hand in structuring the analysis. Now put yourself in David's position and develop a capital budgeting analysis for the fluid control systems. As you go through the analysis, keep in mind that the purpose of the analysis is to help Wang's sales representatives sell equipment to other nonfinancial people, so the analysis must be as clear as possible, yet technically correct. In other words, the analysis must not only be right, it must also be understandable to decision makers, and the presenter - David, in this case - must be able to answer all questions, ranging from the performance characteristics of the equipment to the assumptions underlying the capital budgeting decision criteria. Required: (A) Identify the relevant cash flows for the project? What is the project's net present value (NPV)? Explain the economic rationale behind the NPV. Could the NPV of this particular project be different for SRC than for one of Wang's other potential customers? Explain. (B) Calculate the proposed project's internal rate of return (IRR). Explain the rationale for using the IRR to evaluate capital investment projects. Could the IRR for this project be different for SRC than for another customer? Explain. (C) Suppose one of SRC executives uses the payback method as a primary capital budgeting decision tool and wants some payback information. a. What is the project's payback period? b. What is the rationale behind the use of payback period as a project evaluation tool? c. What deficiencies does payback have as a capital budgeting decision method? d. Does payback provide any useful information regarding capital budgeting decisions?

Answer rating: 100% (QA)

A Relevant Cash Flows and Net Present Value NPV To perform a capital budgeting analysis we need to identify the relevant cash flows associated with the project These cash flows include initial investm... View the full answer