Although many developments in AI are lauded as transformational, ethicists and other practitioners also warn us about potential unintended consequences. A new area in marketing AI is emerging referred to as neuromarketing. For this practice, consider the following:

- Provide a brief overview of neuromarketing (two to three sentences)

- Provide 2 for and 2 against arguments and connect to the principles of data analytic governance (two to three for each argument)