Although most buying decisions can be categorized on the basis of product cost, search and time effort,

and brand preference, we sometimes buy things with no conscious planning, prompted by a powerful urge

to buy something now. This is best described as

limited decision making.

Tim impulse buying.

routinized decision making.

extended decision making.

Question $2$

In shopping for a new laptop computer for her master's degree program, Jolene has narrowed the

alternatives to four brands. She is considering Dell, Lenovo, Acer, and HP$.$ These four brands make up

Jolene's

awareness set.

framing set.

alternative set.

consideration set.