Although most consumers choose their own over$-$the$-$counter medicines for cough, cold, and allergy symptoms, some rely on doctor and pharmacist recommendations when choosing a product to relieve their symptoms. Detailers on your sales force contact doctors and pharmacists to provide information about your brands, introduce new products, and encourage them to recommend your brands to consumers. While Allstar believes its detailers have been pretty effective at influencing recommendations, some changes may help make your indirect sales force more effective.

$1.$ Conduct clinical studies to show product effectiveness. $($Cost: $$4\mathrm{.}0$ million$)$

$2.$ Provide training for detailers about side effects, drug interactions, and proper usage by pregnant mothers. $($Cost: $$1\mathrm{.}0$ million$)$

$3.$ Update detailing materials. $($Cost: $$500,000)$

$4.$ Customize promotional materials to leave behind on visits. $($Cost: $$100,000)$

$5.$ Add e$-$detailing to your website to improve communication between detailers and healthcare professionals. $($Cost: $$1\mathrm{.}5$ million$)$