Although research shows consumers are sensitive to ecological issues, they may

be unable to malfsan ecologically sound purchase because eco$-$friendly products are significantly less expensive, indicating that they are of lesser quality.

lack the knowledge to make informed decisions dealing with the purchase, use, anc disposition of products.

believe that protecting the environment in one area actually can create disruptions in another area.

believe that ecological issues are still a matter of opinion even within the scientific community itself.

believe that public sentiment toward ecological issues has now reached a consensus$-$jobs are more important than environmental protection issues.