Question: Although technology continues to change, the basic consumer desire for value has not changed. In fact, the dot.com failures of the late 1 9 9

Although technology continues to change, the basic consumer desire for value has not changed. In fact, the dot.com failures of the late

1990

s illustrated that companies can fail if they do not enhance the value that consumers receive when buying online. With that in mind, how might marketers use technology to better understand consumer behavior?

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