Question: Although the initial cost is higher, Mr . Harris agrees that wholly owned affiliates will ensure brand consistency in foreign markets. Burger Time commits to
Although the initial cost is higher, Mr Harris agrees that wholly owned affiliates will ensure brand consistency in foreign markets. Burger Time commits to open two foreign locations in China. Mr Harris would like you to develop a list of employees that would be suitable and willing to relocate to China for an extended time to run operations for the new locations. Mr Harris believes a team of eight would be sufficient to get the new restaurants up and running. Courtney Lewis tells Mr Harris although she believes that corporate employees will be needed initially to help with infrastructure and marketing, other fast food chains that had expanded overseas had hired experienced Chinese workers. Local employees with prior industry experience would have a better understanding of the culture and politicallegal environment. Additionally, they could help arrange supplier connections for food and paper supplies. Mr Harris argues that current employees understand Burger Time's vision and values and would be the best choice for expanding operations to China. He looks to you and asks, "What do you think?"
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