Question: Although the International Market screening process may be time consuming and challenging, it does assure management that the principal environmental factors have not been overlooked

Although the International Market screening process may be time consuming and challenging, it does assure management that the principal environmental factors have not been overlooked in identifying the desirable market (s) for the international firm. With relevant examples, discuss the various steps involved in screening the international market using the International environmental factors to identify the desirable markets for your company that produces woolen African jackets (Fabric material) for export.

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