Question: Although the term family is a basic concept, it is not easy to define because family composition and structure, as well as the roles played
Although the term family is a basic concept, it is not easy to define because family composition and structure, as well as the roles played by family members, are almost always in transition. According to many research, the family remains the central or dominant institution and also the major household consumer and consuming unit.
Identify ONE (1) traditional family and ONE (1) nontraditional family or household featured in a TV series/movies. Classify the traditional group into one of the traditional FLC stages and the nontraditional group into the alternative FLC stages. Compare their consumption behavior such as clothes, furniture or stated or implied attitudes towards spending money.
The Report should include all of the following: i.Introduction ii.Traditional and nontraditional FLC in the TV series/movies iii.The Family Life Cycle (FLC) i.Definition ii.Stages in FLC iv.Nontraditional Family Life Cycle i.Definition ii.Family household and nonfamily household v.Consumption behavior in the traditional and nontraditional families based on the TV series/movies. vi.Application of marketing strategy to target family. vii.Conclusion
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