Although the Virgin Group originally started off in the publishing industry, it has since moved in to various other markets including space, cellular, and cola. The Virgin Group regularly uses which strategy? O diversification product placement O market penetration O market development American Express offers Cobalt card, a pre-loaded credit card, to 13- to 22-year-olds looking to make online purchases. While American Express had previously supplied credit cards only to many adults, this was a market that was not being served. Which type of strategy is the Cobalt card program an example of? O market development O product development O market penetration O product penetration Typically, the development of the marketing mix starts with the study of the internal environment. O True O False Coca-Cola drink vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements. The reason for the introduction of this new-style vending machine is to "allow the company to interact more directly with its customers." According to a SWOT analysis, what is the technology used by these machines examples of? O strengths because they are part of Coke's external opportunities advantages because they are part of Coke's marketing environment weaknesses because Coke cannot control technology or consumer behaviour opportunities because they are part of Coke's external environment Juniper Group, which operates film distribution, health care, and Internet businesses, purchased shoemaker Tags Golf (Tags makes Bobby Jones-brand golf shoes) to create its sports division. Which type of strategy did Juniper Group use? O market development O market integration O product penetration O diversification BC Tea is marketed by Vultaggio & Sons. The wide-mouthed, long-necked bottles are now considered to be trendsetters in the new-age beverage industry, and some customers buy the tea just for the bottle. What is the success of BC Tea based on? supply-demand advantages O re-engineering curves O a product differentiation competitive advantage a cost competitive advantage Marketing strategy involves the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets. True O False Through market research, NAIT, a polytechnic that is primarily known for business and trades education, found there was a growing demand for education in astrophysics. After reviewing its skills and capabilities, it decided to pass on this potential opportunity. What was NAIT practising? O strategic planning O market scanning O functional planning environmental scanning QUESTION 4 When a florist shop begins to sell burial caskets to its customers, it is engaged in product development. O True O False QUESTION 5 A competitive advantage is some unique aspect of a firm's offering, or of the firm itself, that causes target customers to patronize the firm rather than its competition. True O False