Although there are other marketing mix elements Please ONLY address product, services (people, processes and physical evidence) and promotion in your responses to the questions in Part 3. 6 + 4 + 10 = 20 marks 3a. Define, explain and apply the concept of product line stretching to Bunnings Warehouses power tool category for the target market you identified in Question 1b. 6 marks 3b. Think about the service element of the marketing mix. For your chosen target market, which service strategy do you believe Bunnings Warehouse should prioritise people, processes or physical evidence? Choose ONE strategy and explain and provide justification for your answer. 4 marks 3c. Thinking about the promotion element of the marketing mix, develop an integrated marketing communication program using four (4) strategies Bunnings Warehouse should consider to promote their products to the proposed target market. You must justify why you believe this strategy will result in creating and capturing value and engaging Bunnings Warehouses target market. In your answer you must clearly state the strategy, how it is implemented and your justification for the choice of strategy.