Alyssa is a recent graduate who is starting her own company and needs to choose a...

 

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Alyssa is a recent graduate who is starting her own company and needs to choose a brand name and logo for it. She looks at a list of the world's greatest brands and models her new brand off some of the examples on that list, including Apple, Nike, and Google. What's the biggest problem with this approach? Alyssa is a recent graduate who is starting her own company and needs to choose a brand name and logo for it. She looks at a list of the world's greatest brands and models her new brand off some of the examples on that list, including Apple, Nike, and Google. What's the biggest problem with this approach?