Question: Amazon also decides to send out emails to users in India who have not yet purchased an Amazon echo but have seen the Amazon Echo

Amazon also decides to send out emails to users in India who have not yet purchased an Amazon echo but have seen the Amazon Echo preroll advertisement on You tube while signed into their You tube account. In the email, the consumer is again shown a short clip of the Amazon Echo being asked to play specific music. This email is an example of

rich mail.

cookies.

sponsorship.

retargeting ads. (incorrect)

viral marketing.

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