Question: Amazon and most companies rely on past performance data to make forecasts. Considering the events of the last 12 months, is the past still a

Amazon and most companies rely on past performance data to make forecasts. Considering the events of the last 12 months, is the past still a good predictor of the future?

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Amazon and most companies rely on past performance data to make forecasts. Considering the events of the last 12 months, is the past still a good predictor of the future?

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=+1. What is the brand's character or personality?

=+3. Who is the audience?

=+4. What do they (audience members) currently think?