Question: Amazon at first defined itself in product terms - as online bookstore competing against physical bookstores by offering a huge selection of books, conveniently available

Amazon at first defined itself in product terms-as online bookstore competing against physical bookstores by offering a huge selection of books, conveniently available and at market-beating prices. Before long, however, Amazon adopted a broader view. It defined itself as "the Earth's most customer -centric company" where customers could find and discover anything they might want to buy online. This is an example of A) a market follower strategy B) a niche strategy C) product adaptation D) the market concept of competition E) the competitor conceptAmazon at first defined itself in product terms-as online bookstore competing against physical bookstores by offering a huge selection of books, conveniently available and at market-beating prices. Before long, however, Amazon adopted a broader view. It defined itself as "the Earth's most customer -centric company" where customers could find and discover anything they might want to buy online. This is an example of A) a market follower strategy B) a niche strategy C) product adaptation D) the market concept of competition E) the competitor concept

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