Question: Amazon at first defined itself in product terms - as online bookstore competing against physical bookstores by offering a huge selection of books, conveniently available
Amazon at first defined itself in product termsas online bookstore competing against physical bookstores by offering a huge selection of books, conveniently available and at marketbeating prices. Before long, however, Amazon adopted a broader view. It defined itself as "the Earth's most customer centric company" where customers could find and discover anything they might want to buy online. This is an example of A a market follower strategy B a niche strategy C product adaptation D the market concept of competition E the competitor conceptAmazon at first defined itself in product termsas online bookstore competing against physical bookstores by offering a huge selection of books, conveniently available and at marketbeating prices. Before long, however, Amazon adopted a broader view. It defined itself as "the Earth's most customer centric company" where customers could find and discover anything they might want to buy online. This is an example of A a market follower strategy B a niche strategy C product adaptation D the market concept of competition E the competitor concept
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