Question: Amazon case study Amazon is an American electronic commerce and cloud computing company based in Seattle, Washington. It is the largest Internet-based retailer in the

Amazon case study Amazon is an American electronic commerce and cloud computing company based in Seattle, Washington. It is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blurays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry.

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1. Shortly describe Amazon company and their competitive strategy.

2. What is Amazon doing to promote corporate social responsibility within the business and their supply chain (focus on the social and environmental components of the Triple Bottom Line)? How this contributed to their success?

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