Amazon in emerging markets:

Questions:

External analysis

$-$ What are the key factors of success in the ecommerce industry?

$-$ What are the risks and rewards for early and late movers in this industry in emerging markets?

$-$ How should companies and investors measure success in emerging markets?

Internal analysis

$-$ What are Amazon$$s competitive advantages?

$-$ Financial results: how would you assess the performance of Amazon$$s international division?

$-$ How does Amazon try to expand?

$-$In how many countries does Amazon have internet address today?

$-$ In which years did they open each one of them?

$-$ Did Amazon make sensible choices in its emerging markets entry strategies?

$-$Consider locations, entry mode and timing. In particular, did Amazon succeed in China?

$-$What could they have learned from their experience in China?

$-$Considering the competitive landscape in China, India, and Latin America, how can home$-$grown firms best defend and win against large multinational entrants?

$-$Should Amazon enter additional emerging markets $?$ If so$,$ why and where? If not, why not and where should its focus be$?$

$-$ More broadly, how sustainable is Amazon$$s simultaneous pursuit of geographic, horizontal and vertical expansion?