Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are collected from the customer; other data are collected from the businesses where purchases are made. Which of the following customer data are typically collected by Amazon through tracking transactions?

• lifestyles

• price

• demographics

• media use

• Tax ID numbers

Answer rating: 100% (QA)

Price and tax ID numbers are typically collected by Amazon through tracking transactions E... View the full answer