Question: Amazon is an e - commerce giant and is superior to its competitors in selling products online. If the top management at Amazon decides to

Amazon is an e

-

commerce giant and is superior to its competitors in selling products online. If the top management at Amazon decides to make the online selling experience more enjoyable for the customers and needs resources similar to the existing resources, should the top management decide to:

Group of answer choices

build the required resources as they have a competitive advantage in selling online.

buy the required resources as Amazon needs to be close to the suppliers of resources required for improving the online selling experience for the customers.

borrow the required resources as resources required for improving the online selling experience for the customers are easily tradable.

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