AMAZON SWOT

SOURCE(S) NEEDED.

Strengths Does Amazon have a strong brand presence? What resources are available for marketing activities? Does Amazon have unique products or services that satisfy the needs of its target market? What makes Amazon's products or services unique? What value is brought to customers?

Weaknesses Does Amazon have a weak brand presence? Are resources insufficient for marketing activities? Does Amazon lack distinctive products or services? Do current products or services fail to satisfy the needs of customers? Do current products or services fail to bring value to customers?

Opportunities What C-PESTs could Amazon try to take advantage? Does the target market have any unfulfilled needs that Amazon can satisfy? Are there emerging target markets with needs that Amazon can satisfy? Are there ways Amazon and its competitors can benefit from working together? Are there opportunities for collaborating with customers to build brand presence? Describe and analyze if market demand is increasing? Are there changes in the government regulations that will affect Amazon? Describe any emerging global issues that will affect the Amazon?

Threats What are the tactics that competitors use to pursue customers? What are the strengths of the companys biggest and or emerging competitors? In what ways are the competitors products or services superior to Amazons offerings? How are competitors likely to respond to any changes in the way Amazon markets? Is Amazon behind in adopting new technologies for marketing? Describe any ways in which international competitors are taking away market share? What do customers dislike about Amazon? Describe and analyze if market demand is decreasing?