Question: Amazon.com External Analysis Identification and description of the industry, including the sectors and market segments. Discussion of competition and the strength of each competitive force

  1. Amazon.com External Analysis

Identification and description of the industry, including the sectors and market segments.

Discussion of competition and the strength of each competitive force

Porters Five Forces Model Applied to the industry (include figure)

Macro-environment - Key Factors for competitive success for this industry?

Identification and description of the key competitors.

Which companies are in the strongest/weakest positions?

Strategic group map (include figure) Is the industry attractive and what are its prospects for above-average profitability?

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