Question: Amazon.com has recently opened a brick and mortar store in Seattle, with plans to open as many as 2 0 0 - 3 0 0

Amazon.com has recently opened a brick and mortar store in Seattle, with plans to open as many as

200 - 300

more physical stores in the near future. Based on our discussion about strategy options, which of the following strategic options is Amazon.com engaging in

?

Question

12

options:

Liquidation

Unrelated diversification

Product development

Forward vertical integration

Retrenchment

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