Amazon.com inc

OBJECTIVE

What question did your client hire you to answer? What course of action do they need help determining? For instance, are they thinking of updating a marketing strategy? Creating a new customer outreach plan? Changing a target segment? Expanding or eliminating a product line?

Remember, analysis should be future oriented, so your objective is not just to review their position in the marketplace. Instead, they need your help in deciding what to do next about a specific need, problem or opportunity.

RESEARCH METHODOLOGY

Where did you find your information? What is internal, external, qualitative or quantitative?Over what time period did you gather it? How recent are your sources?What challenges did you encounter and what information is missing or pending?

RESEARCH AND KEY FINDINGS

These are all the items that are in any way relevant to your later conclusions and recommendations. Start by naming your brand/company and what it sells.Include the brand positioning statement you wrote.

Include your strongest and most important research in this section. Include an industry description and outlook. Name the target market for your company and your chosen product. Summarize your competitive analysis. Be sure to note pertinent findings in your STEEPLE and SWOT analyses. Aspire to a balanced mix of numbers and descriptions.

CONCLUSIONS

This is the analysis part. More than a restatement of the Findings, it's a recognition of what the Findings mean. Make a clear statement about Amazon.com inc, status and position, and that of the product and markets you researched. Draw a conclusion about the current and projected markets for your company and your product.

RECOMMENDATIONS

How should your company capitalize on favorable findings? How should it respond to unfavorable findings? Are you making strategic, tactical, operational or micro recommendations? Include at least one SMART goal in your recommendations (Specific, Measurable, Attainable, Relevant and Time-bound). Be clear about the benefits of your recommendations. Acknowledge unknowns and include recommended future research.