Amazon.com is a multinational E commerce company, which was founded by Jeff Bezos who is considered to be one of the worlds top innovative executives. Amazon.com started as an online bookstore and expanded with time to sell almost everything. The role of information system in this company is a leading role, because the company is an online retailer. The company started as an online store for books to rapidly expand to sell everything such us beauty items, auto parts, apparel, electronics and groceries. Amazons logo shows an arrow that stretches from A to Z, which also forms a smile to indicate Amazons care for customers satisfaction. The core competencies for Amazon has been identified as customer convenience and accessibility, unlimited options for selection, custom-made services, the superiority of the content of the web site, the efficient and good quality search tool to find the items of ones choice and price. Amazon is building the core competencies through online market development and based on customer needs, also they use internet technology for financial issues and make easy for their customers. Using its Core Competency Agenda, the core competencies of Amazon are used in every segment of its matrix, excluding one. The competencies are being built in the new markets of live auctions, electronics items, greeting cards and tailoring of customer needs; the new core competencies are also being developed in the markets of e-commerce by financially collaborating themselves with internet technology companies such as Exchange.com, Accept.com and Alexa.com, which are emerging tools for the internet marketplace. They are continuously getting advantage by growing their services and selections they offer such as readers, game players, and music listeners. The firm is not presently molting any out-dated competencies and not be at the position in the development cycle to have any disused competencies.

3.From your own perspective, demonstrate the potential threat that my face Amazon as a result of macro environmental causes. (10 marks)