Question: Amazon's CFO was concerned that, with a 30% gross margin per order and 10% cost of capital, this deal may not be worthwhile. What is

Amazon's CFO was concerned that, with a 30% gross margin per order and 10% cost of capital, this deal may not be worthwhile. What is your recommendation? Assume customers acquired at the end of the year are worth the same as those acquired at the beginning of the year. Assume a discount rate of 10%.

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