Amazons innovative performance management principlesAmazon, a global e$-$commerce and technology giant, has revolutionized the way performance management is approached in the corporate world. At the core of Amazons success is its commitment to a culture of continuous feedback and data$-$ driven decision$-$making. Rather than relying on annual reviews, Amazon encourages managers and employees to engage in frequent, informal conversations. This real$-$time feedback loop allows for rapid adjustments and ensures that employees are aware of their performance on an ongoing basis.Central to Amazons performance management philosophy is the principle of radical candor. This concept emphasizes the importance of open and honest communication between managers and employees. Amazons leaders actively seek feedback from their teams, fostering an environment where employees feel comfortable sharing their thoughts, concerns, and ideas. This culture of candid feedback aligns individual goals with the companys larger mission.Amazon also places a strong emphasis on performance metrics and data analysis. The company uses a wide range of key performance indicators $($KPIs$)$ to evaluate employee contributions. These metrics help identify top performers, areas for improvement, and trends within the organization. By relying on data, Amazon ensures that its performance evaluations are objective and based on measurable results.Furthermore, Amazons approach to performance management extends to its commitment to employee development. The company provides numerous opportunities for skill enhancement and career growth, including extensive training programs and tuition assistance. This investment in employee development not only benefits individuals but also contributes to Amazons ongoing success.In summary, Amazons performance management principles are characterized by real$-$time feedback, radical candor, data$-$ driven evaluations, and a strong focus on employee development. These innovative practices have positioned Amazon as a leader in the industry and offer valuable insights for organizations looking to improve their own performance management systems.

Question $1$

$1\mathrm{.}1$ The article depicts an evaluation of Amazons performance management system detailing how it has efficiently catapulted the company to a leading competitor within its field. With supporting evidence from the case study, discuss the features of a good performance management system and provide practical examples.

Question $2$

Conduct your own further research on Amazon and answer the following:

$2\mathrm{.}1$ Conduct a SWOT analysis of Amazon.

$2\mathrm{.}2$ Determine the strategic goals of the organisation, based on the internal strengths and weaknesses of the organisation, which normally fall within the control of the organisation.

$2\mathrm{.}3$ From the information gleaned in $2\mathrm{.}1$ and $2\mathrm{.}2,$ determine how the external environment, consisting of factors outside of sphere of organisational control, would impact on the goals.