Ambi Pur aims to deliver a breath of fresh air to your home.

Boasting a range of products, Ambi Pur brings together beautifully designed light fresh fragrances with odour eliminating technology. Bringing on-trend fragrance credentials into the home, many of the scents in the Ambi Pur range are designed by the same team behind some of the world's biggest perfume houses. We are on a mission to prove Ambi Pur has the power to help everyone breathe happy.

Using the concept of benefit segmentation to the above brand  and also explain the related customer segments.

Answer rating: 100% (QA)

Benefit segmentation is a marketing strategy that involves dividing a target market into distinct segments based on the specific benefits or advantages that customers seek from a product or service Ea... View the full answer