American Airlines

Paragraph 1 - 4Ps Using the same company you selected in week one, select ONE of their products/services and analyze the 4Ps of marketing. Use the table below as a guide to thoroughly look at each P. o Explain who is their target market based on this 4Ps analysis. Paragraph 2 - Recommendations o Explain one recommendation to improve the effectiveness of consumer marketing of the packaging for the item you just selected to analyze the 4Ps OR you can provide a recommendation to the logo to improve consumer marketing. Be sure you can illustrate this idea in your mock-up (directions below) o Explain one recommendation to improve to sustainability in the packaging or logo and be sure you can illustrate this idea in your mock-up (directions below) Paragraph 3 - Current vs. Mock Up (Packaging or Logo) o Evaluate and describe the current packaging for the item you just selected to analyze the 4Ps OR brand logo of your product. Embed an image of the current packaging or brand logo. How do | upload and embed an image in the New Rich Content Editor as a student? Prepare a mock-up illustration incorporating your recommendations from paragraph two. You need to develop an actual model (Draw it - take a picture of it, use the computer to create it whatever creates a professional mock-up - Embed the mock-up image into this project. How do | upload and embed an image in the New Rich Content Editor as a student