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WAYMAKER PRINCIPLES OF MARKETING $($Raul Lopez$)$ Marketing Plan Template $($Replace this line with your plan title$)$

Action Plan

Outine the speciilc activities you must complete in$.$ords.fs execute your marketing campalgn. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successiun: ifist things tifst, later steps lest. Follow$-$up activities and evaluation of campaign efifectiveness also should be captured in this action plan. For the purpeses of setting due dates in this action plan, you should assume you must complete the marketing campaign within $3-12$ months.

$\backslash$table$[[$Timing$,$Activity Type,Brief Description,Audlence,Owner$],[$Today$\text{'}$s Date,$\backslash$table$[[$Example:$],[$Website Update$]],\backslash$table$[[$Add new Key messages that fit$],[$reposifioning strategy and audience$],[$focus$]],\backslash$table$[[$Tech company$],[$hiting managers$]],$Jim Hill$],[$Date$,,,,],[$Date$,,,,],[$Date$,,,,],[$Date$,,,,],[$Date$,,,,],[$Launch Date,,,,$]]$

Add addifonal rows as needed.