Question: Among the different consumer decision - making approaches, how would you describe the decision that Maya has to make? What are the financial and non

Among the different consumer decision

-

making approaches, how would you describe the decision that Maya has to make? What are the financial and non

-

financial risks associated with it

?

Please explain thoroughly.

Which perspective on consumer decision making is represented by Maya's situation? Is it possible that her decision transcends multiple perspectives? Please explain thoroughly.

What types of search behaviors are being exhibited in the case? Discuss this with regard to internal vs

.

external search, amount of search, etc. Please explain thoroughly.

List and explain the various evaluative criteria the customer is utilizing in her decision making. Is her criteria selection influenced by other factors? Does she have a determinant criterion for buying a house? Please explain thoroughly.

Which of the decision rules is Maya applying in her decision

-

making process? Please explain thoroughly.

Are the various stages of the consumer decision making process represented in the case? If you were to step into Maya's shoes, how would you complete the buying process? Please explain thoroughly.

Among the different consumer decision-making approaches, how would you describe the

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