Question: Amy has decided to develop a full-fledged research and development (R&D) arm of the organization focused on developing state-of-the-art contact lenses UCSmartEye to be launched

Amy has decided to develop a full-fledged research and development (R&D) arm of the organization focused on developing state-of-the-art contact lenses UCSmartEye to be launched into the Australian market. In addition to monitoring glucose levels UCSmartEye also has the capability to diagnose and treat diabetes. Amy has reached out to you to help her manage the R&D process.

Develop a product lifecycle for UCSmartEye stating the different activities to be undertaken at each stage of the lifecycle.
Which of the new product strategies would you recommend for launching the product? Give justifications for your reason?

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