Question: An accurate generalization about evaluating sales force performance is that: Qualitative bases for evaluation should not be used because they involve subjective judgement and personal

An accurate generalization about evaluating sales force performance is that:
Qualitative bases for evaluation should not be used because they involve subjective judgement and personal biases.
None of these is correct.
In the evaluation process, salespeople should not be allowed to rate themselves.
The most useful bases for evaluating all salespeople are gross margin and net profit.
Management should use as many bases as possible when appraising performance.

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