Question: An action - oriented document or playbook that guides the analysis, implementation, and control of the firm's marketing strategy is known as the strategic plan.

An action-oriented document or playbook that guides the analysis, implementation, and control of the firm's marketing strategy is known as the
strategic plan.
business plan.
marketing plan.
promotional plan.
organizational plan.
An action-oriented document or playbook that guides the analysis, implementation, and

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