An ad headline for Fantasia ice cream in a local newspaper reads, "How can you relive your childhood this summer?" The only other information in the ad is a list of locations of Fantasia ice cream parlors in the city. This ad is

Select one:

A. designed to express a two-sided message.

B. effective irrespective of the context of the advertising medium.

C. an example of a rational appeal.

D. an example of an appeal based on refutation.

E. designed to let the target audience draw their own conclusions.

Answer rating: 100% (QA)

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