An ad paid for impressions with a CPM of $4. It received a click-through rate of 10%

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An ad paid for impressions with a CPM of $4. It received a click-through rate of 10% and an average engagement rate of 4%. What is the cost per engagement?

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Income Tax Fundamentals 2013

ISBN: 9781285586618

31st Edition

Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill

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Posted Date: Oct 18, 2023 07:19 AM

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An ad paid for impressions with a CPM of $4. It received a click-through rate of 10%

Question:

Expert Answer:

To calculate the cost per engagement CPE for the ad you can use the following formula CPE dfracCPM... View the full answer

Income Tax Fundamentals 2013

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