1. An add-on program to a web browser providing extra functionality, such as animation, refers to:
2. Metadata
3. Cascading style sheets
4. A plug-in
5. A JPEG

Which of the following is typically NOT a benefit of using e-CRM (electronic customer relationship management) to support customer engagement?

Increasing costs due to reaching more people

Opportunities for gamification

Targeting more cost-effectively

Customization of the marketing message.

A domain name is followed by the extension ".org".This represents a:

Country of origin

Non-profit entity

Network provider

For-profit company

As a marketer, you don't just want repeat purchases from the same customer.You want that customer to go out and support your product by word-of-mouth or "likes" on your site.This takes the loyal customer to the level of advocate.

True

False

Digital media can impact the buying process for a new customer.Assume the marketer is using the following digital marketing techniques:automated email reminders, one-page payment systems, delivery options, and measuring conversion rate.Identify which stage of the buying process is the new customer most likely in?

Post purchas evaluation

Supplier search

Unaware product offering

Purchase