Question: An advantage to using a perceptual map is that it shows the firms strengths, weaknesses, opportunities and threats. can highlight potential market positions that might

An advantage to using a perceptual map is that it
shows the firms strengths, weaknesses, opportunities and threats.
can highlight potential market positions that might be underserved.
shows which products of a firm are most profitable.
shows how other companies are marketing their products.
An advantage to using a perceptual map is that it shows

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