Question: An advertisement for a particular toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can
An advertisement for a particular toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate?
generic problem recognition
selective problem recognition
active problem recognition
inactive problem recognition
primary problem recognition
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