Question: An advertising platform is the a . basic issue or selling point that an advertiser wishes to include in an advertising campaign. b . broad

An advertising platform is the
a. basic issue or selling point that an advertiser wishes to include in an advertising campaign.
b. broad objectives of the advertising campaign.
c. objective of the advertising campaign, stated in precise and measurable terms.
d. consumer advertising research conducted.
e. form in which the basic issues of the campaign should be presented.

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