Question: An advertising program will cost (outflow) $420,000 today BUT will generate net profits of $50,000 over the next 15 years. Further, they would have to

An advertising program will cost (outflow) $420,000 today BUT will generate net profits of $50,000 over the next 15 years. Further, they would have to re-affirm the brand with a minor media campaign costing $40,000 (outflow) in 5 years from today.

Determine the expected yield (rate of return OR IRR) on the program?

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