Question: An agency has a client who is skeptical about using branded entertainment. Which of the following should he tell his client about branded entertainment in

An agency has a client who is skeptical about using branded entertainment. Which of the following should he tell his client about branded entertainment in support of branded entertainment?

"Branded entertainment reaches the consumer exclusively in their home."

"Branded entertainment is the most expensive form of IBP"

"Branded entertainment relates with a lifestyle experience, not about selling a product."

"Branded entertainment is the cheapest form of IBP".

An agency has a client who is skeptical about

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