an aggressive approach toward exporting. Your firm has built an attractive surplus from operations, and you are willing to invest this in a solid strategic venture. While your product is in a strong domestic position, it does not depend on faddish sales nor does the market demand significant changes. Your underlying strategy will be built on finding new markets for the moment, not in developing new products.

One way for first$-$time exporters to identify the opportunities in exporting and to avoid many of the associated pitfalls is to

Multiple Choice

avoid the use of foreign distributors, who may not understand the exporter's business.

hire an export management company.

rely heavily on the in$-$house expertise that has proven to be the driver of the firm's previous success.