An airline spent $450,000 on an acquisition promotion campaign which resulted in 1 million promotional pieces...

Transcribed Image Text:

An airline spent $450,000 on an acquisition promotion campaign which resulted in 1 million promotional pieces being sent to 1 million prospective customers. This single campaign resulted in the addition of 25,000 new customers. For this campaign, the airline's acquisition rate was_____ and its acquisition cost of acquiring a new customer was _____ 40%, $450,000 6%, $45 2.5%, $45 2.5%, $18 None of the above An airline spent $450,000 on an acquisition promotion campaign which resulted in 1 million promotional pieces being sent to 1 million prospective customers. This single campaign resulted in the addition of 25,000 new customers. For this campaign, the airline's acquisition rate was_____ and its acquisition cost of acquiring a new customer was _____ 40%, $450,000 6%, $45 2.5%, $45 2.5%, $18 None of the above

Answer rating: 100% (QA)

To calculate the acquisition rate divide the number of ... View the full answer