Question: An analyst used multiple linear regression to explore how a big box stores sale (y) are predicted by the store's advertising expenditure dollars (variable X1)
An analyst used multiple linear regression to explore how a big box stores sale (y) are predicted by the store's advertising expenditure dollars (variable X1) and the advertising expenditure dollars of a specialty store (variable X2) in the same market.
The estimated regression is y = 651.57 +92.30x1-26.89X2
How are advertising expenditures and sales related in this scenario?
-if the specialty store increases its advertising expenditures, it will decrease the big box store's sales
-if the specialty store decreases its advertising expenditures, it will decrease the big box store's sales
-if the big box store increases its advertising expenditures, its sales will decrease
-if the big box store decreases its advertising expenditures, its sales will increase
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