Question: An e - commerce company that sells cups online found that more than 5 0 % of people would add products to the shopping cart,
An ecommerce company that sells cups online found that more than of people would add products to the shopping cart, but will later abandon the purchase without completing the payment. Which of the following research method would allow the company to determine why ie the reasons these people behaved this way. Select the most appropriate option.
Question Answer
a
Focus group
b
Environmental scanning
c
Questionnairebased survey
d
All A B and C are good options
e
A and B are good options
f
A and C are good options
g
B and C are good options
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