Question: An e - commerce platform has entered the growth stage for its mobile app, with increasing sales and new competitors entering the market. The company
An ecommerce platform has entered the
growth stage for its mobile app, with increasing sales and new competitors entering the market. The company wants to ensure continued growth and market penetration. Which strategies should the ecommerce platform prioritize during this stage?
Reduce the price to attract pricesensitive customers
Improve product design to increase market demand and improve distribution to ensure product availability
Cut costs to maintain profit margins
Withdraw the product from the market
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