Product marketing is the process of aligning product positioning with customer needs so that customers will actually buy and use those products. It essentially comes down to bringing the product to market and making it sellable. 

In view of this: 

a) Using an example, identify and describe the THREE (3) levels of a product.

b) Explain briefly how profits and sales change over the FOUR (4) stages of the product life cycle.

Answer rating: 100% (QA)

A The four stages of the product life cycle are 1 Introduction 2 Growth 3 Maturity 4 Decline Profits ... View the full answer