Question: An effective sport marketer must also consider in the segmentation decision - making process, because this aspect is concerned with determining whether or not a

An effective sport marketer must also consider in the segmentation decision-making process, because this aspect is concerned with determining whether or not a potential segment is large enough (and/or with enough resources) to justify the investment in a segmentation process.
a. accessibility
b. responsiveness
c. substantiality
d. retention potential
An effective sport marketer must also consider in the segmentation decision-making

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