An effectively worded mission statement should

a.

express that making a profit is the company's true business purpose.

b.

describe the company's activities in the vaguest terms possible.

c.

specifically mention the enterprise's future business and purpose.

d.

describe the company's current business and purpose: who we are, what we do, and why we are here.

e.

specify the buyer needs that the company seeks to satisfy and the customer groups or markets it serves.