Question: An electronics store sells Christmas widgets made by Sony's widget division. It costs Sony $ 5 to make the widget. Sony will sell the widget

An electronics store sells Christmas widgets made by Sony's widget division. It costs Sony $5 to make the widget. Sony will sell the widget to the electronics store at $10 and the store will sell the same widget to the customer at $18. If the widget is unsold at the end of the holiday season, it will have to be discarded. Assume that demand is normally distributed with a mean of 1000 with standard deviation of 200.
Now consider a scenario where Sony will sell the widget to the retailer at cost ($5) but will take 48% of the sales revenue. How many widgets should the retailer order? What are the expected profits for the retailer and Sony? What is the total profit of the supply chain?
Parts 1 and 2 are correct. Part 3 is wrong. Look at the formulas for Cu, Co and optimal profit.

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